Buy WebsitesCongratulations on your decision to buy a website. While we provide listings, (mainly Australian) on websitetrading.com.au we also try and ensure you go into purchasing a website with your eyes open, knowing the process, potential risks and opportunity. Websitetrading.com.au aims to provide a quality experience for the buyer and seller.
Buying a website can be hugely rewarding and get you on track in a short time. If you do your research and buy wisely opportunities exist to unlock value and make a profit. The key reasons for buying a website generally include the following. Read more on these in our buying a website tips area:
- To get the domain name
- To get the website content
- To get the cashflow or revenue being earned by the website
- To get the website code
- To get the traffic
- To get what you consider an underperforming asset and apply your own magic to it
- To enhance your existing websites or business
- To remove a competitor
- To gain certain search engine rankings
Whatever your reason, as with anything, the value of a website is what a willing buyer and an existing seller are prepared to pay and accept in an open market. Websitetrading.com.au provides information on how to value your website, but it is up to the website owner or representative to decide on what an acceptable price is.
As the buyer you need to do your due diligence to determine the value of the site and we recommend you read our how to buy a website guide in detail before buying a website.
Website valuation
Valuing a website should not be an emotional decision. Long term decision maybe, but emotional no. There are many factors to take into account such as:
- current traffic and traffic sources
- search engine rankings, specifically Google
- members/ customers, the relationship with these members/ custoemrs
- content and the ownership of that content
- cashflows/ revenues and future revenues
- Any recurring income and related contracts/ agreements
Make sure you consider our website valuation methodology before deciding on what to offer or pay the seller. All the above factors need to be considered in coming up with a price. Unfortunately sometimes sellers place a value on their sites based on the hours put in, similar to an artist or may just have an emotional attachment to the website. That is what the negotiation is usually about.
Where to start
Start by reading our buying checklist, make sure you are aware of the key points in the checklist and then start browsing our website listings. Our listings include auction based, jobs, cooking, dating, entertainment, games, health and hobbies to mention a few. Knowing or having a general idea of what you are looking for will help. Find sites that meet the broad needs you have listed.
Transferring ownership
Once you've found what you looking for, agreed a price, agreed the terms of the sale and paid a deposit or the whole about, it is time to transfer you new website to your hosting and the domain name to your registrar. Make sure you understand the process of transfer and manage your risk accordingly.
The role of websitetrading
We exist to connect willing buyers and sellers for a fee paid by the seller who lists the site. We do not faciliate the transaction, take any monies or act as a middle man, we merely help connect the parties. After that the deal needs to get negotiated and settled between the buyer and seller. All listings are however reviewed for quality and our focus is on listing quality sites being rather than large volumes. Good luck in finding your online ambitions here.
