Selling WebsitesMarketing your Website
Understand this. Your website is worth what a willing buyer and willing seller are prepared to pay in an open market. No more, no less. Websitetra
ding.com.au provides the open market, getting as many potential buyers to view your website listing as possible. It is however up to you to provide honest, accurate and up to date information on your site. Make it easy for the buyer to like your offerring and make your site look attractive. Read more on how to sell your website. Market your website well to maximise your selling price.
Do you know what your site is worth?
The value of a website can be derived by many factors. On average it is the net present value of future cashflows discounted by an appropriate rate. Confused? Read more on how to value your website. Other factors will however also play a part in the value, especially those sites which are not earning any revenue. Buyers can also be motivated by different reasons and factors, totally unrelated and not commercial.
Get your site ready for sale
Spend some time getting your website right. Make it come across from a design and technical perspective like a quality, well built website. Think about how people sell their houses, they at the minimum tidy the house and mow the lawn before show day, and at the high end may even rent furniture to present the house in a different or better light. Think about what you need to do to make your site look atractive to prospective sellers, but make sure than any changes or additions are included in the sale and not temporarily. Misleading potential buyers is not good business.
- Check the site for spelling errors, good grammer is a key indicator of quality
- Check and fix any broken links on the site or other coding errors
- Make sure your design is rendering properly in all the major browsers
- Look at your logo, design and other features, this is what users look at first and must make a god impression
- Make sure the contact us details and the about us details are up to date
Read more on website selling tips here.
Listing your website
List your website using our easy registration and listing process. When buyers are browsing listings think about the message and initial impression you want them to get.
Use screenshots wisely, allowing browsers to see clearly the site and it's design at a glance. If they like what they see, they will come in to take a further look. Images are very powerful at drawing the users eye.
Write clear and grammatically correct text to support the listing. Spelling errors at this stage are not going to help. Be to the point and include relevant keywords for the site, your target market or subject matter of the site. Your goal being as follows:
- Make your listing stand out from the others and get the prospective buyer to click through to your detailed listing
- Give the prospective buyer enough information to know what you are about, whats on offer and get the to visit your website
- Make it easy for them to contact you
Respond quickly to questions and update your listing as things change. A fast response and pleasant experience in dealing with you from the buyer will your standing and thus the quality of the website.
Transferring Ownership
Make sure you have a binding contract between the buyer and yourself and depending on who the buyer is, request a deposit or payment in full prior to transferring the website and domain over to the new owner. Read more about transferring ownership.
